The Department of Social Welfare
and Development (DSWD) heightened its campaign for the Pantawid Pamilyang
Pilipino Program by joining the social media bandwagon through the creation of
its Facebook and Twitter accounts. This
was done simultaneously throughout the country last November 27.
Dubbed ‘Kaya Ko and Pagbabago’, the program
is an information and empowerment drive that aims to gather and share stories
of positive change from the beneficiaries, workers, partners and the public. With the social media now being one of the
most effective ways of communicating to people, the agency decided to come up
with these accounts to be able to show to the public that the programs and
services of the agency, particularly the Pantawid Pamilya, was able to uplift
the lives of the beneficiaries and other people involved in the program.
Anecdotes, statements, blogs,
videos and photos that reflect the changes brought about by the Pantawid
Pamilya can be shared and accessed at the Facebook page fb.com/KayaKoPH and the
Twitter account @KayaKoPH. They can also
be reached by sending an email at KayaKoPH@gmail.com.
Partners, stakeholders and the
public are also encouraged to share their thoughts and experiences in the implementation
of the program.
“We mostly hear negative comments
and criticisms about the Pantawid Pamilya program from people who do not fully
understand or have no full knowledge of how the program works. With these social media sites, we want our
beneficiaries themselves to tell how they were able to benefit from the program. I want them to share how the campaign was
able to improve their living conditions, and gave them a more optimistic outlook
in life,” explained DSWD Regional Director Ma. Evelyn Macapopbre to the media during
the launching.
Pantawid Pamilya Philippine Conditional Cash Transfer (CCT), is a human development program that
invests in the health and education of children aged 0-18. In the CCT system, the beneficiaries
receive cash grants provided the children go to school, undergo
preventive health check-up, and the parents attend the monthly Family
Development Sessions (FDS).
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| Regional Program Coordinator Jonathan Anteza |
“The program works to help attain the
following goals: eradicating extreme hunger and poverty, achieving universal
primary education, promoting gender equality and empowering women, reducing
child mortality, and improving maternal health,” said Jonathan Anteza, the
program’s regional coordinator.
“The program has strict
conditions which the beneficiaries must comply in order for them to continue to
receive their cash grants. One of the
unique components of the program is the FDS, which the parents and guardians are
required to attend at least once a month.
It is also compulsory that they attend the responsible parenthood and family
counseling sessions. Through these
meetings, they learn to respect and care for the members of their respective
families. They are also obligated to be
involved in community projects, particularly the Pantawid Pamilya program,”
added Anteza.
“We hope that with the launching of these
social media accounts, the public will be able to understand and appreciate the
Pantawid Pamilya program better,” said Dir. Macapobre who closed the media
launching by posting her own message in the Facebook account.
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| Pantawid Pamilya beneficiaries and workers witness as Regional Director Ma. Evelyn B. Macapobre posts her thoughts on the Facebook account |
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