The Department of Social Welfare and Development (DSWD) heightened its campaign for the Pantawid Pamilyang Pilipino Program by joining the social media bandwagon through the creation of its Facebook and Twitter accounts. This was done simultaneously throughout the country last November 27.
Dubbed ‘Kaya Ko and Pagbabago’, the program is an information and empowerment drive that aims to gather and share stories of positive change from the beneficiaries, workers, partners and the public. With the social media now being one of the most effective ways of communicating to people, the agency decided to come up with these accounts to be able to show to the public that the programs and services of the agency, particularly the Pantawid Pamilya, was able to uplift the lives of the beneficiaries and other people involved in the program.
Anecdotes, statements, blogs, videos and photos that reflect the changes brought about by the Pantawid Pamilya can be shared and accessed at the Facebook page fb.com/KayaKoPH and the Twitter account @KayaKoPH. They can also be reached by sending an email at KayaKoPH@gmail.com.
Partners, stakeholders and the public are also encouraged to share their thoughts and experiences in the implementation of the program.
“We mostly hear negative comments and criticisms about the Pantawid Pamilya program from people who do not fully understand or have no full knowledge of how the program works. With these social media sites, we want our beneficiaries themselves to tell how they were able to benefit from the program. I want them to share how the campaign was able to improve their living conditions, and gave them a more optimistic outlook in life,” explained DSWD Regional Director Ma. Evelyn Macapopbre to the media during the launching.
Pantawid Pamilya Philippine Conditional Cash Transfer (CCT), is a human development program that invests in the health and education of children aged 0-18. In the CCT system, the beneficiaries receive cash grants provided the children go to school, undergo preventive health check-up, and the parents attend the monthly Family Development Sessions (FDS).
|Regional Program Coordinator Jonathan Anteza|
“The program works to help attain the following goals: eradicating extreme hunger and poverty, achieving universal primary education, promoting gender equality and empowering women, reducing child mortality, and improving maternal health,” said Jonathan Anteza, the program’s regional coordinator.
“The program has strict conditions which the beneficiaries must comply in order for them to continue to receive their cash grants. One of the unique components of the program is the FDS, which the parents and guardians are required to attend at least once a month. It is also compulsory that they attend the responsible parenthood and family counseling sessions. Through these meetings, they learn to respect and care for the members of their respective families. They are also obligated to be involved in community projects, particularly the Pantawid Pamilya program,” added Anteza.
“We hope that with the launching of these social media accounts, the public will be able to understand and appreciate the Pantawid Pamilya program better,” said Dir. Macapobre who closed the media launching by posting her own message in the Facebook account.
|Pantawid Pamilya beneficiaries and workers witness as |
Regional Director Ma. Evelyn B. Macapobre posts her thoughts on the Facebook account