The Dinagyang Fever rises at SM City Iloilo

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Dinagyang Festival, the best festival in the country, will once again rock Iloilo City with an explosion of fun and excitement.

SM City Iloilo, Iloilo’s favorite lifestyle and entertainment destination, joins the festivities with a line-up of events that will surely make Dinagyang even more vibrant and memorable.

The fun begins on Saturday, Jan. 17, when Ilonggos get to witness a parade of beauties during the Hiyas sang Iloilo and Iloilo Festival Queen pageants. Witness this competition of beauty, brains and elegance at 4pm at the mall’s event center.

Running and health enthusiasts are sure to enjoy the Iloilo Dinagyang Marathon on Jan. 18, 5 a.m. at the front covered walk of the mall. Interested parties may still register at the upper ground floor, in front of The SM Store entrance.

A trade fair is also slated on Jan. 19-25, wherein proudly-made Ilonggo products will be showcased and sold. Organized by Taytay sang Kauswagan, Inc. (TSKI), the fair will be a one-stop shop for shoppers and tourists who want to have a taste of local delicacies or buy some pasalubong and souvenirs for their trip home.

To highlight and promote the different tourist destinations in Western Visayas, the Iloilo Tourism Officers Association (ITOA), in collaboration with the Department of Tourism Region 6, will also hold the Iloilo Travel Smart on the same days as the trade fair. It will be a photo exhibit of the beautiful places in our region, as well as information drive as tourists and locals may conduct inquiries to the staff manning the booths.
Still on Jan 19-25, another photo exhibit will be held at the lower ground floor of the mall, near Toy Kingdom. This one will depict the many faces of Dinagyang and will be participated in by well-known professional photographers of Iloilo.

Shoppers are also in for a treat on those days as the mall will hold its Dinagyang Festival Sale. They can get as much as 70% off on selected items.

Much action will happen at the mall’s carpark come Jan. 22-23 as airsoft enthusiasts will compete in the Iloilo Dinagyang Airsoft Tournament at 9 a.m.

The much-awaited annual Luces in the Sky will happen on January 22, 7 p.m. at the SM Parking Lot. Spectators will surely be in awe as the night sky will be brightened up by the vibrant fireworks. This year, seven shooters from all over the country will join in this fireworks display competition.

Food lovers will be happy to learn that the Dinagyang Food Festival will be on Jan. 22-25.  This is another annual event that Ilonggos are greatly looking forward to as it is considered as the grandest food festival and street party in Iloilo. Ilonggos and traveling tourists will get to experience good food and drinks, while enjoying music from local and Manila bands that are scheduled to play nightly.

Another exciting event will be the Meet and Greet of the 2014 UAAP Champions National University Bulldogs on Jan. 24 at the carpark. Basketball enthusiast or not, Ilonggos will surely enjoy this moment.

Mall hours on Jan. 23 and 24, which is the highlight of the Dinagyang Festival, will be from 10 a.m. to 10 p.m.

Dinagyang is more fun at SM City Iloilo!

For inquiries about the mall’s events and promos, you may contact the marketing department at telephone number 320-9609 local 107, or you may visit the official Facebook page of SM City Iloilo.