Experience Dinagyang at SM City Iloilo

Ilonggos and tourists are once again excited for the upcoming Dinagyang Festival. Expect the streets of Iloilo City to pulsate with vibrant energy.

As always, SM City Iloilo has something thrilling prepared for everyone that will make all roads lead to this premiere shopping and entertainment destination.

To set the mood, a series of Festival Parades will be held around the mall on January 16-17 at 1pm and 3pm and on January 22-24 at 5pm and 7pm.

On January 16, teen heartthrob Marlo Mortel will entertain his Ilonggo fans at 5pm at the Event Center. Health enthusiasts will be happy to know that the Dinagyang Marathon will be held on January 17, 5 a.m. at the car park fronting the main entrance.

The best of Iloilo and Western Visayas will be featured in the Iloilo Travel Mart from January 17-24 at the Event Center. The fair will be mounted by the Iloilo Tourism Officers Association (ITOA).

Come January 20 at 4pm, a showcase of folk dances and dancesports will be featured during the Iloilo Arts Festival at the new wing.

M2M featuring UP Modus and Mike Sorilla fashion show on January 23 will be a display of Ilonggo talent and craftsmanship in fashion. The event will be at 6pm at the new wing.

Still at the new wing, the Iloilo Visual Arts Collective (IVAC), an association spearheaded by respected nationally and internationally known artists of Iloilo, will mount a week-long exhibit. Featured artists are Ed Defensor, Rock Drilon, Harry Mark Gonzales, Kristoffer Brasileño, PG Zoluaga, Alan Cabalfin, Gina Apostol, Oscar Peñasales, Vic Fario, Martin Genodepa, Pierre Patrcio, Larry Calderon, Dodjie Tan, Marzz Capanang Mia Reyes and Alex Ordoyo who will display their culture and heritage-themed works.

Another world-class Ilonggo in the person of Mr. Jhett Tolentino will be at the mall live on January 22, 4pm at the new wing. Mr. Tolentino is the 3rd Filipino to win the prestigious Tony Award. He happens to be an Ilonggo and he is back in town to entertain his kasimanwas.

Anseong City of South Korea will bring the Anseong Municipal Namsadang Baudeugi Pungmuldan: A Korean Cultural Presentation on January 22 & 23, 3pm at the new wing. A new attraction for this year, the presentation is the Korean city’s answer to Dinagyang Festival’s visit and performance in the said city late last year.

On January 18-24, shoppers can also visit the Tattoo Bar at the Lower Ground Floor (near Café Iloilo), or have their souvenir photos taken at Upper Ground Floor (near Mang Inasal) and at the Lower Ground Floor (front of Gongcha and Rose Pharmacy).

The much-awaited Luces in the Sky, the 7thDinagyang Fireworks Display, will color the skies once more on January 21 at 7pm. Enjoy the fireworks while having dinner at the Dinagyang Food Festival and Street Party, which will happen on January 21-24, from 5pm onwards. Join the Love Dance party on January 22 at 5pm onwards and have the time of your life.

SM Youth is bringing the hottest young models Janna Lee, LA Aguinaldo, Richard Juan and Tommy Esguerra with Hideo Muraoka of SM Men’s Fashion on January 23 at 4pm. The GMA Kapuso Mall Show will follow at 7pm.

On January 24, DJ Kate Chavez will set the mood starting at 4pm at the new wing. Kenzo Gutierrez and Kyle Secades of PBB All In will entertain their fans at 7pm, while Manila band Up Dharma Down will take the stage at 11pm at the car park area.

And yes! Enjoy your shopping with the Dinagyang Festival Sale on January 18-24. Up to 70% discount on selected items while you enjoy the festival costumes exhibit and attractions around the mall. A Dinagyang Assistance Center is also located at the new wing.

Amidst the most awaited Ati tribes competition in the downtown area, one place is set to give Ilonggos and tourists alike the ultimate shopping, lifestyle and entertainment experience this Dinagyang season.

You only live once, so let’s party at SM City Iloilo!