For the second straight year, the Natasha Goulbourn
Foundation (NGF) with support from Globe Telecom, is holding the Hope in 40
Seconds animated digital video competition to raise mental health awareness and
help those suffering from it realize that they are not alone in the struggle.
It also encourages everyone who needs guidance to call HOPELINE, NGF’s free
24/7 hotline.
The competition, which is being conducted in partnership
with the Department of Health (DOH) and the School of Design and Arts of De La
Salle - College of St. Benilde, will run until September 30, 2017.
“HOPELINE has been
around for five years. And every day we receive numerous calls from
people undergoing emotional crisis. Sometimes, it is their friends or family
who reach out to us. But we know that there are many more who are
silently suffering from depression and other related mental illnesses. Through
this animated video competition, we hope to encourage them to seek help and
proper intervention so they could veer away from negative and escapist
behaviors,” said Jean Goulbourn, Chief Executive Officer of NGF, a non-profit
organization dedicated to bringing depression to light.
Yoly Crisanto, Globe SVP for Corporate Communications said:
“We need to actively protect the vulnerable sectors in our society such as
the youth against all forms of bullying, psychological stress and trauma. As a
company driven by purpose to transform the Philippines into a digital nation,
we help organizations like NGF through technology to reach out to more people
in need of assistance. Sometimes a simple phone call can save a life.”
Globe is a long-time partner of NGF in providing the
information and communications technology infrastructure for HOPELINE which
enables Globe and TM customers to call toll-free.
The video competition is open to all Filipino citizens
currently residing in the Philippines. All entries must be original and
in animated digital video format (FLV, WMV, MOV, AVI, mpeg, mp4) not exceeding
40 seconds including the title and end screens. It should also
incorporate the HOPELINE numbers 804-HOPE (4673), 0917558HOPE (4673), and 2919
(toll free for TM and Globe) as a call to action in the animation.
Content must not promote illegal behavior; support racial, religious,
sexual or other invidious prejudice; advocate sexual or violent exploitation; violate
rights established by law or agreement; invade the privacy of any person; or be
otherwise inappropriate as determined by NGF, CSB and Globe in its sole and conclusive
determination.
Entries may be submitted by registering through http://bit.ly/2uefnbk or
sending the google drive link of their uploaded video to www.facebook.com/hopein40seconds.
The top 10 videos will be uploaded simultaneously for online voting with the
Grand Prize and Online Voters’ Choice to be announced by the last week of
September.
Judging criteria for the grand prize are: Content -
45% (Originality – 15%, Story line – 15%, Creativity – 15%),
Relevance to the theme - 35%, and Impact - 20%. For the
People’s Choice Award, criteria include Shares – 60% and Like 40%.
Prizes provided by DOH and Globe include a gadget and
P40,000 in cash for first place, P30,000 for second place, P20,000 for third
place, and P15,000 for Online Voters’ Choice. For more information, visit Hope in 40 Seconds on Facebook.
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