It was a colorful, musical, and magical
simultaneous affair across SM Visayas malls when street dancers and fashionistas
celebrated their local Visayan festivals in a style overhaul on July 29, 2018.
More than their usual vibrant costumes, the
integration of jeans and denims embellished with paint, patches, and studs made
the celebrations even grander and distinctive as Denim Month’s culminating
activity.
The Visayas Region is known for
celebrations – festivals for saints, for endemic species, for local products, and
for the people’s heritage and devotion. But for SM Visayas, the expression of
gratitude is only half of the story of Visayan Festivals – the festivals also celebrate
trends, style, and self-expression highlighting the never-old denim.
Over the years, jeans and denims have always
been part of the fashion trend. The cuts and designs vary but still denim jeans
never missed to leave a statement. Wear it in a casual to a semi-formal or even
to a formal event, you can still nail it by wearing the right accessories that
will complement the look.
Yes! Even in festivals, denim could
definitely add some significant extra to the ordinary.
Using denim as the staple style, SM
Supermalls of the Visayas simultaneously culminated the whole month of denims with Festival in Jeans depicting each location’s festivity.
SM City Bacolod put jeans and all things
denim up front and center in a fun and grand MassKara parade.
SM City Iloilo set to the rhythm of
drumbeats and models groovin' with its Dinagyang dancers.
SM City Puerto Princesa featured street
dancing in jeans, an exciting denim fashion show, and floral parade of the
famed Balayong fest.
SM Seaside City Cebu celebrated one of the
region’s most popular festival with a one-of-a-kind twist.
Shoppers indeed got even more reasons to
love denim in these activities along with awesome denim deals and promos in all
SM malls across Visayas.
For a chance to win #AweSM prizes, SM
shoppers also played, shopped, and shared their best #DeniMemoriesAtSM.
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