Megaworld,
the country’s largest developer of integrated urban townships, along with its
subsidiary Empire East Land Holdings, Inc., is developing a 24-hectare property
along F. Felix Avenue in Cainta, Rizal, to become the Highland City township.
The company’s 24th township development,
Highland City, will host the expansive Highland Mall with a gross floor area of
around 58,000 square meters, rows of residential towers on a highland area,
mixed-use towers, a church as well as open and green parks.
“We are building another Megaworld
Lifestyle Mall that showcases another unique character, complementing the
‘highlands’ or sloped landscape of the property. The Highland Mall will offer
around 58,000 square meters of retail spaces,” reveals Kevin L. Tan, executive
vice president and chief strategy officer, Megaworld.
Highland City will be highlighted by the
Highland Park, an 8,000-square meter green and open park, which will house some
retail areas and a 500-seating capacity church. The park will elevate towards
the mall and will serve as a ‘grand welcome’ to the township. On both sides of
the park will be a six-lane road which will serve as the main street entrance
to the township.
“We are very excited about this new
township that will evoke a character of a city sitting on highlands. Empire
East will develop around 38 residential towers on the elevated portion of the
township. These towers will serve as a dramatic backdrop to the vision of ‘Highland
City.” Our proposed Highland Mall under the Megaworld Lifestyle Mall brand will
also be a centerpiece of the development. We will integrate it with an
expansive park that opens towards the township’s main entrance,” says Tan.
Forty percent of the entire development
will be dedicated to green and open spaces. Aside from the six-lane main road,
the internal roads will be at least four lanes.
Megaworld and Empire East will spend
P20-billion in the next 10 years to develop Highland City. Land development
will commence by second quarter of this year.
Megaworld owns 82% of Empire East Land
Holdings, Inc., which has been known for the development of mid-cost housing
developments including several transit-oriented residential developments in
Metro Manila and in other parts of Luzon during the last 25 years. Among its
projects include Laguna Bel-Air and The Sonoma in Sta. Rosa, Laguna; San
Lorenzo Place in Makati City; The Rochester and Kasara Urban Resort Residences in
Pasig City; Little Baguio Terraces and Mango Tree Residences in San Juan; Covent
Garden in Sta. Mesa, Manila; as well as California Garden Square, Pioneer
Woodlands, The Paddington Place in Mandaluyong City.
During the last 30 years, the Megaworld Group
has built over 660 residential developments, 57 office towers and 17 lifestyle
malls in 23 masterplanned townships and integrated lifestyle communities across
the Philippines. These include: Eastwood
City in Libis, Quezon City, (18.5 hectares); Newport City in Pasay City (25
hectares); McKinley Hill (50 hectares), McKinley West (34.5 hectares), Uptown
Bonifacio (15.4 hectares) and Forbes Town (5 hectares), all in Fort Bonifacio,
Taguig City; The Mactan Newtown in Lapu-Lapu City, Cebu (30 hectares); Iloilo
Business Park in Mandurriao, Iloilo City (72 hectares); Sta. Barbara Heights in
Sta. Barbara, Iloilo (173 hectares); Boracay Newcoast in Boracay Island (150
hectares); Twin Lakes in Alfonso, Batangas near Tagaytay (1,300 hectares);
ArcoVia City in Pasig City (12.3 hectares); Southwoods City in the boundaries
of Cavite and Laguna (561 hectares); Davao Park District in Lanang, Davao City
(11 hectares); Alabang West in Las Piñas City (62 hectares); Eastland Heights
in Antipolo, Rizal (640 hectares); Suntrust Ecotown in Tanza, Cavite (350
hectares); Maple Grove in General Trias, Cavite (140 hectares); The Hamptons
Caliraya in Lumban-Cavinti, Laguna (300 hectares); The Upper East (34 hectares)
and Northill Gateway (50 hectares) both in Negros Occidental; Capital Town
Pampanga beside the Pampanga Provincial Capitol in the City of San Fernando
(35.6-hectares); and Westside City in the Entertainment City in Paranaque City
(31 hectares.).
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