Deco's Original La Paz Batchoy Jaro branch opens

Deco's Original La Paz Batchoy brings your favorite batchoy near you as it opens at Robinsons Place Jaro its 3rd branch. This is good news for those living in Jaro and neighboring districts who want to have a taste of the first and original batchoy. Visiting tourists who are touring the area need not go far to have a taste of Iloilo’s most popular signature soup.

Ditas Taleon of Injap Investment, Deco's licensed operator Marichel Magalona, Marilou Cacho, Ted Magalona, Atty. Helen Catalbas, and Fr. Joseph Haw, S. J.

Father of La Paz Batchoy
Deco's Original La Paz Batchoy was founded before the war by Federico Guillergan Sr., a butcher in La Paz Public Market. Deco, as he is called by family and friends, loves to cook and experimented on soup by combining miki, pork meat, liver, intestines, and different spices. Deco’s soup, which he named batchoy, became a big hit to his clients at the public market, encouraging him to expand his business. And the rest is history. 

Ilonggo Heritage in an Asian Concept
Deco's Original La Paz Batchoy Jaro branch is a far cry from the batchoyan in La Paz Public Market decades ago. It is not your typical batchoyan as this one will be a fusion of Asian and Ilonggo, a first of its kind in Iloilo. 

Designed Ramen house style, at the center of the room is an open kitchen with a counter where the guests can eat their meals. The resto is a vibrant blend of red, orange, yellow and blue tones, instantly brightening up one’s mood upon entering. 

“We are revolutionizing the look of a batchoyan in Iloilo to make it more exciting to our guests. Given the fact that Iloilo is very progressive, Ilonggos today are more modern and many tourists are visiting our city. We have created a look that has an inviting ambiance that people from all walks of life will be happy to eat there,” says Mrs. Marichel Magalona, the licensed operator of Deco's Original La Paz Batchoy.

Keeping Tradition
The look of the restaurant may be modern, but the batchoy is very much Ilonggo and prepared the traditional way. This is the reason why Deco’s batchoy is so flavorful that people keep coming back. 

“We continue to prepare our batchoy the same way it was done when it was created by Federico Guillergan Sr. in 1938. This is how Ilonggos love their batchoy, and to this day, we continue to please their palate,” says Mrs. Magalona.

With the concept of having an open kitchen, diners get to see how the food are being prepared and served to them, and will likely be impressed on the way the staff follows quality and safety standards. “We do not practice shortcuts in our stock making. We ensure the quality of our ingredients. We have our own reverse osmosis system so clients are assured that the water used for our stock and for drinking is clean and safe,” adds Mrs. Magalona. 

With the opening of Deco’s Robinsons Place Jaro, you can now enjoy the Ilonggos’ favorite soup in 3 locations. The other 2 branches are in Valeria Street (La Salette Building) and Robinsons Place Iloilo.

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Disclaimer: Deco's Original La Paz Batchoy has three branches - Robinsons Place Iloilo, Robinsons Place Jaro and Valeria Street. Any store claiming to be Deco’s other than these three branches are not under the Deco's Original La Paz Batchoy brand, thus are not covered by our policies related to food preparation standards, offerings and promos.