Ford Philippines reinforces truck leadership with the launch of the F-150

Ford Philippines launched the internationally-renowned Ford F-150 pickup truck, further expanding its truck portfolio in the country with a tough yet modern full-size truck with a wide range of segment-defining features.

The Ford F-150 sets the global standard in trucks with its standout look and design, powerful performance, class-leading capabilities, and advanced smart and safe technologies. The F-150 is part of Ford’s F-Series, America’s bestselling truck for the 43rd straight year and America’s bestselling vehicle for the 38th straight year.

In the Philippines, Ford is offering two (2) variants of the F-150, the F-150 4x4 Platinum SuperCrew AT and F-150 4x2 Lariat SuperCrew AT.

“The F-150 is definitely a strong addition to our pickup truck portfolio as we continue to lead the segment with the widest range of trucks, now totaling fifteen (15) variants. The F-150 is packed with segment-defining features and capabilities that have made it the truck of choice across America and the world,” said PK Umashankar, managing director, Ford Philippines. “We are excited to bring back this legendary Ford truck to Filipino customers who seek next-level power and refinement in their pickup.”

Powerful Performance  

The F-150 powertrain is equipped with Ford’s proven 3.5L V6 EcoBoost engine with Auto Start-Stop Technology, capable of generating an impressive 380PS of power and 637NM of torque. This is coupled with a 10-speed automatic transmission with SelectShift to deliver tremendous power for heavy-duty use while staying exceptionally fuel efficient. An Electronic Shift-On-The-Fly (ESOF) 4x4 System comes equipped on the F-150 Platinum variant.

Tough Look, Premium Feel

Exclusively on the F-150 4x4 Platinum AT exterior is a silver mesh satin-aluminum grille and tailgate applique, chrome side mirror caps, door and tailgate handles, tail-gate step with tail-gate lift assist, bright beltline moldings, high-gloss black B-pillar applique and platinum badge on fender sides, twin panel moonroof, as well as power deployable running boards.

Its interior on the other hand, features a unique and luxurious leather interior with genuine black ash wood trim accents, aluminum applique in center panel and console, unique instrument cluster gauges, leather-wrapped console lid and shift knob, 10-way power adjustable driver and  front passenger seats with ActiveMotion® massage function, color-coordinated carpet flooring with premium floor mats, and metallic door sill inserts with PLATINUM branding.

Meanwhile, the Philippine-spec F-150 4x2 Lariat AT variant is one step ahead from the standard Lariat variant as it comes with the SPORT appearance package with a body-color grille with black mesh, side mirror caps, door and tailgate handles, magnetic angular step bars, and SPORT box decals. The interior also features a unique Lariat finish on the instrument panel, media bin lid and doors, as well as leather seats. 

Standard across both F-150 variants are body color bumpers, 20-inch alloy wheels, high strength aluminum alloy body, daytime running lamps, quad-beam headlamps, LED foglamps and taillamps, a 5.5-inch long box, and front tow hooks.

Smart and Safe Features

The F-150 is also equipped with a host of smart and safe features that enhance the driving experience for both drivers and passengers.

The F-150 features Ford Co-Pilot 360 - Ford's safety suite composed of Pre-Collision Assist with Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC), Blind Spot Information System (BLIS), Lane Keeping System (LKS) and Auto-High Beam Headlamps.

For convenience, it is equipped with a remote start system, remote tailgate release, 8-inch LCD touchscreen, SYNC® 3 with AppLink®, Apple CarPlay® and Android Auto™ compatibility, 2 smart-charging USB ports and 12V Powerpoint, navigation system, 8-inch productivity screen in the instrument cluster, and a 10-speaker with subwoofer sound system powered by Bang & Olufsen.

The F-150 is also packed with driver-assist technologies (DAT) which include 360-degree camera with split-view display, Active Park Assist, Curve Control, Hill Start Assist, SOS Post-Crash Alert System™, Trailer Sway Control, Rain-Sensing Wipers, and Reverse Sensing System.

Additionally, the F-150 takes safety further through advanced technologies and features such as AdvanceTrac® with RSC® (Roll Stability Control™), Dual-Stage Front Airbags, Front-Seat Side Airbags and Safety Canopy® System with Side-Curtain Airbags and Rollover Sensor, Individual Tire Pressure Monitoring System, SecuriLock® Passive Anti-Theft System, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), and Perimeter Alarm. The Platinum variant gets a boost with Inflatable Rear Seatbelts.

Availability and Pricing

The F-150 will be available at Ford dealerships nationwide beginning June 25, 2020, with a starting retail price of Php2,698,000* for the F-150 4x2 Lariat SuperCrew AT and Php2,998,000* for the F-150 4x4 Platinum SuperCrew AT.

The F-150 4x4 Platinum comes in four (4) colors including Blue Jeans, Star White, Iconic Silver and Agate Black. The Star White color variant, which is a special color for the F-150 4x4 Platinum, is available for an additional Php15,000.

Meanwhile, the 4x2 Lariat variant also comes in four (4) colors including Rapid Red, Oxford White, Iconic Silver and Agate Black.

To know more about the F-150, visit a Ford dealership nearest you.


  1. A decade following its last complete redesign, the Grand Cherokee has few changes in store for 2020, aside from minor equipment changes and some new special editions.


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