The world’s biggest book sale is finally making its return to the City of Love! Big Bad Wolf Books is bringing over 2 million brand-new English books all at jaw-dropping discounts of up to 95% off retail prices to Robinsons Pavia, Iloilo, open to the public starting August 29 until September 8, 2025.
More than just a sale, this historic Iloilo return doubles as a love letter to Ilonggos and their city-led readership initiatives like the first outdoor library in Plaza Libertad, Big Bad Wolf Books is joining the mission to make reading more accessible and exciting for all ages.
The Second Big Hunt in the City of Love
With its last iteration back in 2023, get ready to explore book heaven once more! Aisle after aisle of every genre imaginable, from children’s picture books and young adult adventures, books also range to best-selling fiction, inspiring biographies, and must-have self-help titles. Whether you are a seasoned bookworm or a first-time Wolfie, there’s something here for everyone.
Fresh Pages, Great Finds in Iloilo
A brand-new batch of exciting reads has just arrived in Iloilo! From page-turning thrillers and heartwarming romances, to mind-expanding non-fiction and magical children’s tales, there’s something for every kind of Wolfie!
Spot international bestsellers, award-winning titles, and hidden gems you won’t find anywhere else. Hunt them down at Robinsons Pavilion before they disappear:
Howlin’ Good Promos for Ilonggos
Score big on your next book haul with these unbeatable Big Bad Wolf offers! Enjoy ₱200 off when you spend ₱2,000, or take ₱500 off when your total reaches ₱5,000. Learning institutions—including schools, colleges, kindergartens, and libraries—can get 10% off English titles for bulk purchases worth ₱30,000 and above. Students can present their school ID to receive an extra 5% discount with no minimum spend, while teachers can avail the same 5% discount with a minimum purchase of ₱1,500.
Don’t Miss These Must-Try Activities
Let your hunting skills shine! If you look closely at our social media posts, special super secret codes might be there! If you think you have figured it out, run to our customer service booth, yell the code out loud, and immediately get a prize if you got it right!
Up for a fun challenge? After checking out, swing by the Book Stack Battle corner and find out how tall your book haul really is! A Big Bad Wolf crew member will size up your stack with “Wolfie’s Ruler,” and the higher your pile, the bigger the prize you’ll take home. Our lovely Wolfies were able to reach astounding heights – even above a 60-inch stack!
Make sure your receipt gets stamped by the official Book Stack Battle crew to claim your rewards!
Grab Your Limited-Edition Big Bad Wolf Merch
Make sure to snag the perfect treats for fellow Wolfies to remember your Iloilo book hunt, with exclusive Big Bad Wolf-themed tote bags, mugs, notebooks, and more. Stocks are limited, so grab them before they disappear into the woods!
Find Big Love in Books Again, Iloilo!
The hunt is just beginning! Fall in love with fresh reads, irresistible deals, and all the bookish fun that only the Big Bad Wolf Book Sale can bring. Join the pack at the 3rd level of Robinsons Pavia, open daily from 9 AM to 9 PM, and let the City of Love be the place where you discover your next great read.
Mark Your Calendars:
📍 Venue: Robinsons Pavia, Iloilo
📅 Sale Dates: August 28 – September 8, 2025
🕙 Time: 9 AM – 9 PM daily
Admission is FREE!
Follow Big Bad Wolf Books on social media to stay updated on promos, new arrivals, and last-minute surprises!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).
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