ILOILO CITY, Philippines — The World Travel Expo Year 10 continues its nationwide journey as it goes to SM City Iloilo from September 25 to 27, 2026, bringing destinations, tourism businesses, and travelers together for three days of discovery, connection, and new opportunities.
Having journeyed through Davao, Cagayan de Oro, and Cebu, we can think of no better place than Iloilo to serve as the magnificent finale to our Year 10 regional tour. Iloilo deserves stories, experiences, and travel inspirations that touch the heart of every visitor. Here, your brand connects with travelers who value culture, beauty, and meaningful journeys.
Following its successful gathering in Cebu, World Travel Expo brings its 10th-year celebration to Iloilo under the theme “Xtraordinary Journeys, Xceptional Memories.”
The event highlights the people and experiences behind travel, giving visitors a chance to discover destinations and connect with the businesses and communities that make each journey possible.
For Miles Caballero, Managing Director of World Travel Expo, the heart of the event has always been the people who make travel meaningful.
“At its heart, the World Travel Expo has always been about people. It is about the destinations that inspire us, the communities that welcome travelers, and the individuals who work behind every experience that makes a journey memorable.”
Through the three-day event, World Travel Expo gives travelers and tourism businesses a chance to meet, exchange ideas, discover new experiences, and build connections that can continue beyond the event.
The Iloilo gathering also brings a wider selection of destinations closer to travelers in Western Visayas while giving destinations within the region an opportunity to share their stories with visitors.
World Travel Expo Year 10 will take place from September 25 to 27, 2026, at SM City Iloilo.
As WTE Year 10 continues its journey across the Philippines, Iloilo welcomes the travel community for another opportunity to discover, connect, and create memories that last.
PRESS ARTICLE
Where Travelers Come Together: The Magic of Iloilo
ILOILO CITY — Sometimes, you do not need a detailed travel plan to discover your next destination.
It can start with a conversation.
Someone tells you about a place you have never visited. You hear a story that makes you curious. You discover an experience you did not know existed.
That is the kind of discovery World Travel Expo Year 10 hopes to bring to SM City Iloilo from September 25 to 27, 2026.
The Iloilo leg continues WTE’s nationwide Year 10 journey under the theme “Xtraordinary Journeys, Xceptional Memories.”
At the center of the event is something simple: people connecting through travel.
For Miles Caballero, Managing Director of World Travel Expo, that has always been the heart of WTE.
“At its heart, the World Travel Expo has always been about people. It is about the destinations that inspire us, the communities that welcome travelers, and the individuals who work behind every experience that makes a journey memorable.”
That idea feels especially fitting in Western Visayas.
Iloilo has its own stories to tell through its heritage, culture, food, and hospitality. Beyond the city, the wider region offers even more reasons to explore and experience something new.
World Travel Expo brings these stories together with destinations and experiences from other parts of the Philippines and beyond.
For travelers, that means an opportunity to discover something they may not have considered before.
For tourism businesses, it means having a chance to meet people personally and share what makes their destinations and experiences special.
There is something valuable about that kind of connection.
A conversation can change a travel plan.
A recommendation can lead somewhere unexpected.
A discovery can become a memory that stays for years.
That is what makes travel exciting. You never really know which experience will become the one you remember most.
From September 25 to 27, SM City Iloilo becomes a place where those possibilities come together.
World Travel Expo Year 10 invites everyone to come curious, explore something new, and perhaps find the beginning of their next extraordinary journey.
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