Simply Shoes now open in Kalibo

SM continues to expand its footwear legacy by reaching out to communities with the Simply Shoes outlets.  Simply Shoes, an affiliate of SM Retail, opened its 13th branch yesterday at CityMall Kalibo.

This one-stop shoe store offers a wide assortment of shoes selections for women, men and children, all at very affordable prices, which is why it consistently attracts a huge number of shoppers wherever they open.

“The concept of Simply Shoes is to bring the house brands of SM to the community. We have a lot of stores to open this year in order to make our merchandise more accessible to people. Wherever CityMall opens, we will be there, too,” said Business Unit Head Eugene Saw.

Simply Shoes carries an assortment of brands, both for everyday and special occasions including SM’s iconic Parisian brand, which offers trendy yet affordable footwear for the ladies. It also carries Milanos’ trendy designs for men as well as sporty World Balance, Easy Soft, Duralite, Islander, Beachwalk, Toeberries, Sprint and Kicks for the active and casual lifestyle.

For children’s footwear, the store offers durable and stylish brands that include Sugar Kids, Tough Kids, Sofia the First, Barbie, Batman, Frozen, Justice League, Planet, Spiderman and Fisher Price.

Shoppers can also find a wide variety of bags for children and adults, including well-known brands such as Hawk, Heartstrings, Transgear, Grab Bags, Summit backpack and Salvatore Mann.

“This year, CityMall will be opening more branches in Iloilo and Negros, and Simply Shoes will be there as well. However, we are not only restricted to CityMall and other SM malls. Where there will be community malls around the country, we also plan to have a store there. Anytime this year, we will be opening a branch at the Festival Mall in Alabang. We are also going as far as the north by having a Simply Shoes branch at La Trinidad, Benguet,” added Saw.

Simply Shoes is targeting a total of 100 stores within the year.

Simply Shoes' opening was led by Ferdinand Sia, COO, DoubleDragon Properties; Nico Chu, Head for Merchandising, Simply Shoes; Edgar "Injap" Sia II, Chairman and CEO, DoubleDragon Properties; Eugene Saw, Business Unit Head, Simply Shoes; and Rosauro Oquialda, Head of Operations, Simply Shoes.