The Philippines is home
to a strong 4-million motorcycle community that still continues to grow
everyday. The recent rise in number of motorcycle riders for the past couple of
years has cemented the popularity of the two-wheeled vehicle, making it an indispensable
mode of transportation for Filipinos all over the country.
Coming from a
successful celebration of all things motorcycle last year, Pilipinas Shell
takes things to the next level by hosting a bigger and grander Shell Bike Fair
2016. To show Shell’s appreciation for the motorcycle community, this year’s
Shell Bike Fair is a series of three grand events in Luzon, Visayas, and
Mindanao. The three-part celebration that started in Iloilo was made possible
by Shell Advance, Shell V-Power Nitro+, and Shell Select.
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| RIBBON CUTTING CEREMONY. (From left to right) Mark Malabanan, Shell Fuels Brand Manager and V-Power Nitro+ Brand Manager; Recea Menchavez, Shell Advance Brand Manager, Maricon Montebon, Panay Island Distributor and Sales Manager, VCY Sales Corporation; and Mike Park, Shell Indirect Channel Account Manager. |
Shell
Bike Fair 2016
Last July 16, the Shell
Bike Fair 2016 kicked off at the Iloilo Convention Center through a day filled
with games and entertainment for the company’s valued customers. Upon entering
the world-class location, the attendees were treated to fun demos and games at
the different booths set up throughout the venue.
Exciting performances
by Callalily and Gracenote, plus other surprise celebrity appearances brought
the house down, with the crowd partying along to their favorite hits. The event ended on a high note as brand new
motorcycles were raffled off, much to the delight of three lucky guests.
Partners
on the road
Shell aims to
demonstrate that it is a trusted partner of motorists in their every ride. From
starting motorcycles, using Shell Advance can help provide easier engine
starts, as well as long-term cleanliness and overall maximum protection, for a
smoother ride on the road. Shell’s world-class lubricants go hand in hand with
the use of Shell V-Power Nitro+, Shell’s premium performance fuels, which are
designed to fight gunk and corrosion. And lastly, Shell aims to make every
visit to a gas station worthwhile through the wide array of snacks,
refreshments and hot meals that Shell Select offers for motorists on the go.
“For over 100 years,
Pilipinas Shell's products and services have evolved to meet the current needs
of Filipino motorists. We want our customers to know that Shell is every
Filipino motorist's partner on the road. Aside from quality lubricants and
fuels, offerings such as the Shell Select convenience store, Shell Helix Oil
Change+, and other integrated services, Shell has evolved into more than just a
gas station – it is a pit stop that fuels both you and your motorcycles,” said
Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.
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| BEST MOTORCYCLE CLUB. Team Raider R150 of Iloilo City received P30,000 cash prize from Pilipinas Shell. |
Don’t miss out on the
upcoming legs of the Shell Bike Fair 2016 as it heads to Cagayan de Oro on
September 3 and Metro Manila on September 24. For more information, visit
www.shell.com.ph.
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