Pilipinas Shell Bike Fair 2016 kicks off in Iloilo City

The Philippines is home to a strong 4-million motorcycle community that still continues to grow everyday. The recent rise in number of motorcycle riders for the past couple of years has cemented the popularity of the two-wheeled vehicle, making it an indispensable mode of transportation for Filipinos all over the country.

Coming from a successful celebration of all things motorcycle last year, Pilipinas Shell takes things to the next level by hosting a bigger and grander Shell Bike Fair 2016. To show Shell’s appreciation for the motorcycle community, this year’s Shell Bike Fair is a series of three grand events in Luzon, Visayas, and Mindanao. The three-part celebration that started in Iloilo was made possible by Shell Advance, Shell V-Power Nitro+, and Shell Select.

RIBBON CUTTING CEREMONY. (From left to right) Mark Malabanan, Shell Fuels Brand Manager and V-Power Nitro+ Brand Manager; Recea Menchavez, Shell Advance Brand Manager, Maricon Montebon, Panay Island Distributor and Sales Manager, VCY Sales Corporation; and Mike Park, Shell Indirect Channel Account Manager.

Shell Bike Fair 2016
Last July 16, the Shell Bike Fair 2016 kicked off at the Iloilo Convention Center through a day filled with games and entertainment for the company’s valued customers. Upon entering the world-class location, the attendees were treated to fun demos and games at the different booths set up throughout the venue. 

Exciting performances by Callalily and Gracenote, plus other surprise celebrity appearances brought the house down, with the crowd partying along to their favorite hits.  The event ended on a high note as brand new motorcycles were raffled off, much to the delight of three lucky guests.

Partners on the road
Shell aims to demonstrate that it is a trusted partner of motorists in their every ride. From starting motorcycles, using Shell Advance can help provide easier engine starts, as well as long-term cleanliness and overall maximum protection, for a smoother ride on the road. Shell’s world-class lubricants go hand in hand with the use of Shell V-Power Nitro+, Shell’s premium performance fuels, which are designed to fight gunk and corrosion. And lastly, Shell aims to make every visit to a gas station worthwhile through the wide array of snacks, refreshments and hot meals that Shell Select offers for motorists on the go.

“For over 100 years, Pilipinas Shell's products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Filipino motorist's partner on the road. Aside from quality lubricants and fuels, offerings such as the Shell Select convenience store, Shell Helix Oil Change+, and other integrated services, Shell has evolved into more than just a gas station – it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

BEST MOTORCYCLE CLUB. Team Raider R150 of Iloilo City received P30,000 cash prize from Pilipinas Shell.

Don’t miss out on the upcoming legs of the Shell Bike Fair 2016 as it heads to Cagayan de Oro on September 3 and Metro Manila on September 24. For more information, visit www.shell.com.ph.