F&E Bacolod-Singcang Goodyear Autocare gets bigger

F&E Goodyear Autocare expanded its Bacolod-Singcang branch, which now opens 7 days a week and boasts of 33 service bays to accommodate more clients. Moreover, F&E is now using technologically-advanced equipment by Sunshine, one of the world’s top distributors of automotive equipment. These latest developments make F&E the biggest and most advanced automotive service company in Bacolod and Negros Island.

“This is our big gift to the Negrense motoring community after 23 strong years of patronage and trust they gave the F&E brand of service.” said Emmanuel S. Aguillon, Senior Vice President and Chief Finance Officer of F&E Group, the parent company of F&E Family of Stores (Automotive).

The expansion from the original 11 service bays to now 33 service bays paved way to more vehicles covered by basic services for Wheel Alignment, Wheel Balancing, Tire Mounting, Tire Rotation, Vulcanizing, Oil Change, Suspension and Transmission, Brake System, Engine Repaint, Tune-up, Clutch System, Steering System, Under Chassis Repair, Cooling System, Belts, Air-conditioning, Electrical System, and Basic or Comprehensive Preventive Maintenance Services.

Servicing is now further extended to Medium and Heavy Duty Trucks. F&E Bacolod-Singcang Goodyear Autocare is also the Spare Parts and Service partner of Hino Trucks in Negros.

To make F&E a truly one-stop-shop for automotive care, the following services are now being provided by the autostore: Brake Lathe, Repainting, Collision Repair and Car Wash.

Car Wash and Paint Room

At present, Aguillon estimates that F&E gets 20% of the market share in automotive service in Negros Island, which is a huge chunk considering the number of competitors in the area. “Most new car owners go to F&E once their warrantee expires, or even before that. Those who buy second hand cars also prefer F&E for their automotive services. The reason for this is that aside from providing excellent service, our rates are also easier on the pocket,” said Aguillon.

(left to right) Filamie S. Aguillon, CEO and General Manager; Atty. Eduardo Aguillon, President; Emmanuel Aguillon, SVP and Chief Finance Officer; Paul Gonzaga, JVP for Marketing; Salvacion Benjamin, Bacolod-Singcang Branch Manager; and Annabella Penequito, Bacolod-Singcang Asst. Service Supervisor.

Recently, F&E added the Sunshine brand to its portfolio, making the company home to a nationwide distribution of world class brand of Automotive Service Equipment (wheel aligner, wheel balancer, tire changer and lifter). This development leveraged the modernization of all 8 branded service centers operated by F&E in Panay, Negros and Palawan (Goodyear Autocares, Valvoline Service Centers and a Bridgestone Service Center).

During the 33on7 launching, Paul Gonzaga, JVP for Marketing, toured bloggers around the premises and proudly showed off the different Sunshine equipment that the company uses.

Sunshine 3D 360 Degrees Wheel Aligner

Leading the battery of innovative technology is Sunshine 3D 360 Degrees Wheel Aligner. This compact and portable digital alignment system can move from one service bay to another and point at any direction with auto adjust laser bar resulting to improved precision – making sure your wheels are at the right angle and your tires get even tread wear and optimum mileage. This piece of technology is also available at F&E Iloilo-Buen Viaje.

All Brand Car Scanner

F&E also makes use of the new All Brand Car Scanner that provides modern, fast and 100% accurate vehicle diagnosis. This technology, usually offered at brand specific franchise car dealers is available for all brands of modern cars, pick-up trucks and SUVs. Motorists get the peace of mind knowing the vehicle is running in good shape and adjustments are made before things get worse. F&E’s clients in Panay also get to enjoy this highly advanced service.

Sunshine Tire Changer

“At F&E, the joyful journey and safety of the family is at the center of everything that we do. We work passionately to deliver value that connects generations to their dreams and to champion every journey,” said Filamie S. Aguillon, CEO and General Manager.

Customer satisfaction as well as comfort and convenience are always given utmost importance at F&E. With its Family Lounge and Café, clients and their family can enjoy comfort while waiting for any minor or quick automotive service. The lounge is airconditioned and has free Wifi, TV, massage chair and a kiddie corner where kids can play. The café serves coffee, beverages, chips, Max’s baked products, other snacks and full meals.

“We are the only automotive service store that has a very comfortable lounge with a full-stocked café. We are always finding ways to keep our customers happy. We are always in constant pursuit of innovation. That is what is very important,” said Emmanuel Aguillion.

F&E Family of Stores (Automotive) is a division of F&E Group of Companies. It has 8 branches and 12 full-service stores all over Panay and Negros. F&E Bacolod-Singcang Goodyear Autocare opens at 8:00 am until 5:00 pm, Monday to Sunday.

For more information, please call +63 34 433 1163 or 433 1181, Telefax +63 34 707 2725 or 708 8371. You may also visit them on Facebook (F&E Autostore) or follow them on Instagram (@championfamilyjoyrides).