Smile Magazine is back on board Cebu Pacific

Smile magazine, Cebu Pacific’s award-winning inflight magazine, returns in November with a very special edition that features state-of-the-art printing technology to further safeguard the health of CEB passengers.

In What Makes Us Smile, the magazine reminds us of the good news to be celebrated from 2020, along with new things to look forward to once more in the coming year —not least of which are the places to visit and rediscover as #EveryJuanWillFlyAgain. From the introduction of travel bubbles and the reopening of tourist hotspots like Boracay, to the Tiktok stars who made us laugh and the quarantine food trends that we enjoyed, What Makes Us Smile is also a reminder of the best things that make us Pinoy.

Most importantly, the issue is all about reigniting the Filipino passion for travel. Like Cebu Pacific’s Juan Love initiative, What Makes Us Smile is a reminder that travel is one of the best ways we can contribute to communities and to people around the country.

And, while Smile magazine has always been free for Cebu Pacific passengers, this time passengers will be handed copies to take home with them. Additionally, each copy will be printed using state-of-the-art anti-bacterial technology, incorporating Clean Paper and N9 Pure Silver treatments, both of which have been tested against a wide range of microbes. These treatments have been shown to be >99.99% effective against bacteria, fungi and allergens.

What Makes Us Smile will be available for Cebu Pacific passengers beginning in mid-November 2020. Smile is also available online at